Reports on twitter, forums, etc seem to vary greatly. Some (including DICE staff) have said this is a result of FoV changes. Some (including DICE staff) have said it is related to Uniform Soldier Aiming. Some (many, many people) say it feels super sluggish. Some say it is the same.
Sorry, I'm no expert on this, just trying to help out with feeding back info that's hidden in twitter threads
Check out the thread I linked here:
http://www.mouse-sensitivity.com/forum/topic/404-question-bf4-uniform-soldier-aiming-how-it-works/#entry4954
Short answer: 133%
Longer answer: somewhere between 0% and 133%
Even longer answer: Maybe up to your screen aspect ratio (eg 177% for 16:9)
My answer: I use the golden ratio.... but I'm not settled on that yet.
There is also a thread or two about this on symthic.